through this borrower journey one can apply for business or loan for individual needs from anywhere, anytime without visiting a bank branch and get multiple loan offers from more than 21 banks.
we had the borrower journey 1.0 in place but with time the process updates and new validations were added.
we were facing a huge user bounce ratio which leads us to Borrower Journey 2.0
By then we were aware of above mentioned issues but we need more solid pain points before start designing the effective solution. To accomplish this task we did our research by